90 Day Fast Track

Website Review 7 Topics

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Choosing the right platform for your business: eCommerce, booking, information or something else?

Platform Selection – taking a look at the major website builders.

Content Strategy for Website – Homepage, Services / Products, About, News / Blog

Setup Search Engine Optimization Plugin / Widget

Setup Email Collection

Setup Data Collection and Tracking with Google Analytics

Review Website Speed / Performance (GTmetrix. Pingdom tools, and Web.dev)

Keyword Research 5 Topics

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Use an SEO Tool to review Keyword Data (SEMRush offers a free trial)

Export to a Spreadsheet or take note of your keywords. Important metrics are – Volume, Position, Traffic per month.

Additionally – If you don’t see certain keywords on the list of what you are currently ranking. You can do a keyword explorer to find more information on specific keywords to see how you can start ranking better.

Goal is to stop guessing and start using data for keywords of how people will find you online.

Google keyword planner is a bonus tool. It is really created for running Ads, but overall it goes give you good info on if a keyword is popular or not.

On-page SEO Review + Optimization 6 Topics

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Based on keyword data – start listing keywords or phrases for each of your pages.

Select one Keyword or phrase per page / article on your website. (It can be the same keyword if it is a very important one) – Example: Gluten Free Granola

Develop a title for each page that includes the keyword and your company name. Example: Gluten Free Granola | Healthy & Nutritious | Ms. P’s Gluten Free

Develop Meta Description for your pages / articles. This is text people will see in a Google Search or social share (under the title). Needs to be less than 320 characters and ensure to use your keyword at least once.

Review all pages to ensure you have implemented meta title, keyword, and description.

As you update or change your business / offerings – remember to update this information to match as well.

Google My Business Setup / Review 5 Topics

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Google My Business (Google it) see if you already have one or need to set it up?

Plan for 2-4 Weeks to get it full setup as you will need a mail verification (they will send you a post card with a code on it) for your address.

Make sure you spend the time on adding photos, filling out all information, and even selecting the correct categories for your business.

Review all information, spell check everything to ensure it is 100% correct.

Work on a strategy to request reviews via Google from your clients or customers.

Local Listing + Strategy 5 Topics

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Use Bright local Local Listing Tool to Review Local Listings

Update or claim all relevant local listings with your Name, Phone, Email, and Website (Short Description as needed)

Review Local Listing Opportunities in your region

Join Local Organizations or Associations (Ensure they link back to your website)

Media / News – If you are getting interviewed or exposure ensure you request a link back to your website somehow in the article.

Setup Email Marketing Tool 4 Topics

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Use a tool like Mailchimp, Active Campaign, Constant Content..etc

All of them have integrations with major website platforms – also could use an HTML embed code if needed

Ensure you fill out all information correctly for your business name, address, contact info

Make sure you verify your domain / other information so that you have a seamless connection between your website and the tool (Each tool does this a bit differently)

Integration with Website 3 Topics

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If you are using a Plugin / integration – ensure it is setup and connected.

If you are using HTML Code – embed it in the location you want to have email collection (can move to the next lesson on adding the website widget)

Start simple and you can always increase the number of integrations from email collection to abandon cart emails.

Adding Website Widget / Call out to collect emails 3 Topics

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Think about the incentive! People don’t like giving out their emails – so ask yourself if you can “sweeten” the deal. Promise discounts or exclusive offers. Maybe you give people 10% off when they subscribe?

Add your widget or embed code to your website. Think about how important this is to you and your business. It could be a popup, hero location or somewhere down further on your page.

Review & test locations to see if you have increased signups!

Testing the system (Making sure it all works as expected!) 5 Topics

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Fill out your own form and make sure you see the full process!

Do you get a confirmation notification on the website? Like a Thank you or Get we got you on the list!

Do you get an email welcoming you to the “list” or does it include the discount or other offer you promised on the site?

Does the information show up properly in your email marketing tool? For each field you have? Name and email?

Have others test and give feedback on the process

Start collecting emails or add emails from your previous lists 3 Topics

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Now start promoting the email signup / offer!

If you have emails / other lists make sure to add them to your new email marketing tool

Make sure to add as many people as possible – but make sure they have a connection to your business or have expressed interested in a newsletter / emails previously. This will help keep your list high quality and low spam rating.

Run your first email campaign! 5 Topics

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Now that you are collecting emails or already have a list. Now it is time to use it!

Develop a campaign that drives people back to your website with a special offer, discount or exclusive item.

Goal is to always direct people to buy or book something for your business.

An offer allows you to start off with great value to people on your email list and also allows you to see your open / click thru rates.

Develop and refine your messaging in time. It won’t be perfect, but it will improve in time and consistently sending campaigns.

Setup or Review Social Media Accounts 2 Topics

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Facebook, Instagram – These will be your main platforms for most of you.

Pinterest, Twitter, Snapchat, Tiktok – Are specific use cases that should be reviewed, but are not critical at the start of your online presence (expand into these after you have built your FB and IG)

Ensure Consistency in name / logo / URL / tag across all platforms

Develop your Hashtag

Collect and organize your photos / images

Create a content strategy & Schedule 5 Topics

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Brainstorm ideas

Develop your tone of voice / style

Plan out a month of content (with calendar)

Select images and other assets to use for the month

Use Later, Hootsuite, Plannable or just free internal scheduling tools on Facebook / Instagram Manager. This allows you to batch create and will save you time.

Review Data (but don’t give up!) 2 Topics

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Data is your friend. Don’t give up in the first week or month.

Remember that multiple sources of data and data points is critical for a good overview. Don’t make decisions based on one month, use three months of data to see trends and then make adjustments bit by bit.

90 Day Fast Track

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About Instructor

Ethan

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