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90 Day Fast Track
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Keyword Research5 Topics
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Use an SEO Tool to review Keyword Data (SEMRush offers a free trial)
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Export to a Spreadsheet or take note of your keywords. Important metrics are - Volume, Position, Traffic per month.
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Additionally - If you don't see certain keywords on the list of what you are currently ranking. You can do a keyword explorer to find more information on specific keywords to see how you can start ranking better.
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Goal is to stop guessing and start using data for keywords of how people will find you online.
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Google keyword planner is a bonus tool. It is really created for running Ads, but overall it goes give you good info on if a keyword is popular or not.
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Use an SEO Tool to review Keyword Data (SEMRush offers a free trial)
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On-page SEO Review + Optimization6 Topics
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Based on keyword data - start listing keywords or phrases for each of your pages.
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Select one Keyword or phrase per page / article on your website. (It can be the same keyword if it is a very important one) - Example: Gluten Free Granola
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Develop a title for each page that includes the keyword and your company name. Example: Gluten Free Granola | Healthy & Nutritious | Ms. P's Gluten Free
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Develop Meta Description for your pages / articles. This is text people will see in a Google Search or social share (under the title). Needs to be less than 320 characters and ensure to use your keyword at least once.
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Review all pages to ensure you have implemented meta title, keyword, and description.
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As you update or change your business / offerings - remember to update this information to match as well.
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Based on keyword data - start listing keywords or phrases for each of your pages.
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DiscoveryWebsite Review7 Topics
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Choosing the right platform for your business: eCommerce, booking, information or something else?
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Platform Selection - taking a look at the major website builders.
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Content Strategy for Website - Homepage, Services / Products, About, News / Blog
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Setup Search Engine Optimization Plugin / Widget
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Setup Email Collection
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Setup Data Collection and Tracking with Google Analytics
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Review Website Speed / Performance (GTmetrix. Pingdom tools, and Web.dev)
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Choosing the right platform for your business: eCommerce, booking, information or something else?
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Google My Business Setup / Review5 Topics
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Google My Business (Google it) see if you already have one or need to set it up?
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Plan for 2-4 Weeks to get it full setup as you will need a mail verification (they will send you a post card with a code on it) for your address.
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Make sure you spend the time on adding photos, filling out all information, and even selecting the correct categories for your business.
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Review all information, spell check everything to ensure it is 100% correct.
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Work on a strategy to request reviews via Google from your clients or customers.
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Google My Business (Google it) see if you already have one or need to set it up?
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Local Listing + Strategy5 Topics
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Use Bright local Local Listing Tool to Review Local Listings
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Update or claim all relevant local listings with your Name, Phone, Email, and Website (Short Description as needed)
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Review Local Listing Opportunities in your region
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Join Local Organizations or Associations (Ensure they link back to your website)
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Media / News - If you are getting interviewed or exposure ensure you request a link back to your website somehow in the article.
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Use Bright local Local Listing Tool to Review Local Listings
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ReachSetup Email Marketing Tool4 Topics
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Use a tool like Mailchimp, Active Campaign, Constant Content..etc
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All of them have integrations with major website platforms - also could use an HTML embed code if needed
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Ensure you fill out all information correctly for your business name, address, contact info
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Make sure you verify your domain / other information so that you have a seamless connection between your website and the tool (Each tool does this a bit differently)
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Use a tool like Mailchimp, Active Campaign, Constant Content..etc
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Integration with Website3 Topics
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If you are using a Plugin / integration - ensure it is setup and connected.
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If you are using HTML Code - embed it in the location you want to have email collection (can move to the next lesson on adding the website widget)
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Start simple and you can always increase the number of integrations from email collection to abandon cart emails.
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If you are using a Plugin / integration - ensure it is setup and connected.
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Adding Website Widget / Call out to collect emails3 Topics
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Think about the incentive! People don't like giving out their emails - so ask yourself if you can "sweeten" the deal. Promise discounts or exclusive offers. Maybe you give people 10% off when they subscribe?
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Add your widget or embed code to your website. Think about how important this is to you and your business. It could be a popup, hero location or somewhere down further on your page.
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Review & test locations to see if you have increased signups!
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Think about the incentive! People don't like giving out their emails - so ask yourself if you can "sweeten" the deal. Promise discounts or exclusive offers. Maybe you give people 10% off when they subscribe?
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Testing the system (Making sure it all works as expected!)5 Topics
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Fill out your own form and make sure you see the full process!
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Do you get a confirmation notification on the website? Like a Thank you or Get we got you on the list!
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Do you get an email welcoming you to the "list" or does it include the discount or other offer you promised on the site?
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Does the information show up properly in your email marketing tool? For each field you have? Name and email?
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Have others test and give feedback on the process
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Fill out your own form and make sure you see the full process!
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Start collecting emails or add emails from your previous lists3 Topics
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Now start promoting the email signup / offer!
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If you have emails / other lists make sure to add them to your new email marketing tool
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Make sure to add as many people as possible - but make sure they have a connection to your business or have expressed interested in a newsletter / emails previously. This will help keep your list high quality and low spam rating.
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Now start promoting the email signup / offer!
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Run your first email campaign!5 Topics
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Now that you are collecting emails or already have a list. Now it is time to use it!
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Develop a campaign that drives people back to your website with a special offer, discount or exclusive item.
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Goal is to always direct people to buy or book something for your business.
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An offer allows you to start off with great value to people on your email list and also allows you to see your open / click thru rates.
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Develop and refine your messaging in time. It won't be perfect, but it will improve in time and consistently sending campaigns.
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Now that you are collecting emails or already have a list. Now it is time to use it!
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InfluenceSetup or Review Social Media Accounts2 Topics
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Ensure Consistency in name / logo / URL / tag across all platforms
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Develop your Hashtag
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Collect and organize your photos / images
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Create a content strategy & Schedule5 Topics
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Brainstorm ideas
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Develop your tone of voice / style
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Plan out a month of content (with calendar)
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Select images and other assets to use for the month
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Use Later, Hootsuite, Plannable or just free internal scheduling tools on Facebook / Instagram Manager. This allows you to batch create and will save you time.
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Brainstorm ideas
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Review Data (but don't give up!)2 Topics
Lesson 17, Topic 2
In Progress
Remember that multiple sources of data and data points is critical for a good overview. Don’t make decisions based on one month, use three months of data to see trends and then make adjustments bit by bit.
Adam June 7, 2021
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