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90 Day Fast Track

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  1. Keyword Research
    5 Topics
  2. On-page SEO Review + Optimization
    6 Topics
  3. Discovery
    Website Review
    7 Topics
  4. Google My Business Setup / Review
    5 Topics
  5. Local Listing + Strategy
    5 Topics
  6. Reach
    Setup Email Marketing Tool
    4 Topics
  7. Integration with Website
    3 Topics
  8. Adding Website Widget / Call out to collect emails
    3 Topics
  9. Testing the system (Making sure it all works as expected!)
    5 Topics
  10. Start collecting emails or add emails from your previous lists
    3 Topics
  11. Run your first email campaign!
    5 Topics
  12. Influence
    Setup or Review Social Media Accounts
    2 Topics
  13. Ensure Consistency in name / logo / URL / tag across all platforms
  14. Develop your Hashtag
  15. Collect and organize your photos / images
  16. Create a content strategy & Schedule
    5 Topics
  17. Review Data (but don't give up!)
    2 Topics
Lesson 3, Topic 6
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Setup Data Collection and Tracking with Google Analytics

Adam June 7, 2021
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Let’s get analytical.

If Google is synonymous with search, then Google Analytics is the most robust tool for understanding how Google interacts with your website. You may need help setting up an account for your business, which Google offers. A digital coach can also help talk you through it.

Google Analytics will perform several key tasks for your business. It lets you know how users are interacting and engaging with your website. It monitors traffic, collects and analyzes data, and generates reports with helpful graphics and visuals. It also help measure your ROI when spending on ads. It offers a lot of functionality.